Comprehensive wayfinding and signage solution for this iconic British visitor attraction.

I led the redesign of the world’s largest (and arguably best) maritime museum following a colossal capital renovation project. The vast expanse of the National Maritime Museum spans a huge footprint in Greenwich, London. The museum needed a new wayfinding system to assist visitors as they attempted to navigate its extensive exhibition space. The new signage would feature the first implementation of a freshly conceived brand. Focusing on a new iconography system and structured information delivery, the new wayfinding and signage enhanced clarity and navigability while never imposing on the exhibition space.

This project was managed and completed whilst working at the London-based agency ‘Make it Clear’. All images © Make it Clear.