A fresh take on an established idea, I created a potent brand and convincing proposition as the platform for a start-up SME.

Delivering the first such service in Australia, Project Resource Partners was due to launch with the backing of an established recruitment firm. They asked me to design a web presence that complemented their expertise, garnered from international experience. I created the brand identity, responsive website and stationery, demonstrating the dynamism and focus of the company. Commissioning copywriting, communicating a fresh idea simply, while maintaining the authority of a company backed by a respected industry stalwart. Echoing motifs throughout all outputs, the final product was a cohesive, comprehensive branding project that’s likely to set the industry benchmark for excellence for years to come.